Deadpool's Success is a Big Deal

135million. 135 MILLION, I hope I'm not underselling that number at all but 135,000,000 over THREE DAYS is no random measure of coincidentental circumstance. The movie is a box office cannon, shattering records left and right and making history as we speak. And the movie wasn't just good, it was fantastic! It was the perfect Deadpool movie and a great ride to undertake. It was smart when it wanted to be, serious when it needed to be and always funny throughout.

Soon the the celebration will end and then will come the real miracle, whatever Fox does next. Lets break down everything that may happen.

For the first time with their superhero properties Fox gets to make the big play and decide the direction of their universe; Deadpool has given them the opertunity to do whatever they want. Deadpool 2? Oh sure I bet we'll see it in the near future. An R rated Wolverine movie? Its more possible now then ever before. Deadpool just became Fox's biggest franchise, he is their Batman, their Iron Man and now anything is possible.

Deadpool means big things for for other studios as well. For years now the R rated action film has faded slowly into the background, now the doors are open for new possibilities and new opportunities. We haven't seen the last of the meta-humor either. Once sparse the meta-humor comedy has become more and more preferable. Deadpool's success can mean new success for the comedy genre thought the type of humor they engage with. Think less balls to the wall and more eyes to the camera. Deadpool wasn't a big budget picture either, compared to other comic book it was made for penny change. This could lay the ground work for smaller superhero epics, more estranged projects that prior to Deadpool had little hope for a cinematic retelling.

But lets not forget what made Deadpool as big as it became, its marketing campaign was perhaps the best we have seen in recent history. It was engaging, it was ingenious, it was ridiculous and it was always eye-catching. When a new Deadpool clip dropped, even if it had nothing to do with the movie, you heard about it and chances are you laughed. Can every movie be marketed this way, no, and they shouldn't be. However Deadpool's marketing wasn't just funny, its finger was on the pulse on everybody who had saw the hilarious standee or the controversial trailer. Ryan Reynolds and crew knew what they had and they knew how to play it, whether it was Australia Day or after demands for a PG13 cut. We may not see this level of engagement in the future however I think this marketing campaign showed that there is high potential to marketing online and connecting with a fan base. Outside the trailers Deadpool released clips and photos and shared them on the online space making it a constant hot topic fresh in everyones minds. With social media becoming a larger part of our lives by the day this type of marketing campaign is going nowhere soon.

So there you have it Deadpool may mean big things for the future, time will tell if It all pans out.

If your at all interested in more check out these links:

Collider Movie Talk, Deadpool Box office
https://www.youtube.com/watch?v=Yz9W9H2bbrE

Deadpool on Boxoffice Mojo
http://www.boxofficemojo.com/movies/?id=deadpool2016.htm

Forbes
http://www.forbes.com/sites/scottmendelson/2016/02/16/deadpool-box-office-the-records-it-broke-and-didnt-break/#279cb5a57fbd