Valentines day weekend has meant big box office bucks for several years now, and while 2017 was definitely more subdued compared to previous years, it certainly didn't prevent these three movies from making some serious cash.
The Lego Batman Movie came in #1 this weekend with just under 56million domestically. Surprisingly this is down nearly 20% from The Lego Movie's monstrous debut back in 2014 which opened with 69million dollars. Not to say that 56mil is small potatoes by any means but after the sucess of the first one and the fact that this is a literal Batman movie, I was expecting profits well above the 70million dollar threshold. However considering its critical promotion (that of which I can confidently endorse), and that is the only family film on the market for the next month, I think it's safe to say The Lego Batman Movie is going to see it's investment back and then some.
Second place goes to Fifty Shades Darker, the movie that was solely responsible for flooding the theatre I work at with horny 'wild' Woman over the weekend (though I use the term wild loosely). Fifty Shades of Grey, also from 2014, made 90million it's opening weekend, smashing all previous records for a February release until a little film called Deadpool came along. Fifty Shades Darker opened to about 40million dollars domestically, and like the first one dropped like a thick stone week one to week two, I fully expect history to repeat itself come next weekend. As for the quality of the movie, I'll save that rant for another post.
In third place is the sequel to a third 2014 hit, and what I would contest as the real winner at the box office this weekend, John Wick: Chapter 2. At 30million dollars, Wick may not be smashing records or standings but it nearly doubled the opening of the first film. Lionsgate has to be pleased with this result, cementing John Wick not only franchise but fostering its growth and identity as a spectacle showcase of some of the best stunt work in the business. While John Wick is making money like this and with the first two movies being so good, I think we got the makings of a great new trilogy on our hands.
Other news in the box office this weekend includes the continued sucess of both Hidden Figures and Split, equally deserving of so. La La Land is still making money and the Space Between Us literally fell off the face of the earth, or at least the minds of the movie going audience. Next week Batman, Fifty Shades, and Wick go up against The Great Wall, Fist Fight, and A Cure for Wellness and I while I think Fist Fight may pull up 15-20million its still going to be The Lego Batman Movie's week to lose. That's all for this week, next years Valentines Day Weekend is going to be real interesting as the Fifty Shades sequel is going up against the Marvel picture Black Panther, hopefully T'Challa steels back all the money the first Fifty Shades movie took from Kingsman.
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